Keep in mind that the number of follow-ups you should do can also depend on the type of outreach campaign and your target audience. Twitter or LinkedIn could easily help you deliver your message on a personal level. If you still feel that three follow-ups isn't enough or that you can provide more value for your prospects-don’t hesitate to use other channels. If you are sending too many follow-ups to someone who’s never heard about you, you may annoy them and hurt your company brand. So we recommend limiting your cold email campaigns to three follow-ups. At the same time, Joshua Hardwick recommends sending no more than one follow-up for link building so as not to annoy people and burn bridges.Īt Hunter, our key rule is to focus on writing irresistible emails instead of adding too many follow-ups. For example, Steli Efti sent 48 follow-ups until he got a meeting with an investor. There are tons of studies on the ideal number of follow-ups for cold email campaigns. Want to send three follow-ups but have a reason for one? Send one. Hence, when thinking of the number of follow-ups to send to your prospects, think of whether you have a reason for them. You can’t ask “Why am I still waiting for your response?” in each of your follow-ups. But in any case, I recommend you deliver additional value with each new message. Well, it makes sense with your first follow-up to politely ask if your prospect had an opportunity to take a look at your offer or discuss it with colleagues. You may ask, “What if my reason is that I didn’t get a reply?”
Send follow-ups only if you have a reason. Not sure if your offer was crystal clear? Show it from a different angle to spark some interest.įollow-ups create a unique opportunity to catch prospects’ attention once again and provide them with more information about your offer.īefore we dive deeper into the ideal number of emails, there is one simple rule you should know and follow every time you think about sending follow-ups: Well, they work as reminders however, such emails miss a second important ingredient-additional value.ĭo you have a product or service too complicated to describe? Send additional information in the next email, together with the benefits for your prospect. However, just asking if the prospect had an opportunity to check out the previous email is not enough. In this case, follow-ups are kind reminders of the previous email if your prospect missed it or just forgot to get back to you. Responding to cold emails would typically be a secondary priority, which is one of the reasons cold emails are often lost in prospects’ inboxes. The table of content will be generated here Why send follow-up emailsĬonsidering that the average professional receives 126 emails per day, it’s quite easy for your cold email to get lost in prospects’ inboxes.įor most of your prospects, the priority would be to answer their colleagues, clients, and partners.
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