Since the curriculum in their app was intended for new drivers, reaching a young audience was critical to their success. Aceable used follower targeting to reach users similar to the followers of niche content creators, such as and that are popular with teens. One tactic that worked for them was sourcing content from their users. The brand targeted teenagers living in the state of Texas.Īceable explored a variety of content styles to see which approaches drove the most app installs. To drive installations of their app among their target audience, Aceable launched an app install campaign with Twitter Ads.
Here are a few Twitter App Install Ads case studies to help brands and agencies understand its functioning and capabilities better.Īceable, an education company used Twitter to connect with users who were participating in conversations about driver education, and to spread the message that the curriculum can be completed in a convenient and engaging way. Twitter has a dedicated advertising suite to drive app installs. Mobile is actively evolving into the first screen and the need of driving app installs has never been more pertinent. Statistics reveal that, the average consumer is spending 2.8 hours a day using mobile devices and 90 per cent of that time is spent within apps. Here are a few Twitter App Install Ads case studies to help brands and agencies understand its functioning and capabilities better.
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